This sort of livery coat, or hanten, was worn by workers in a range of trades in addition to sake brewing. Made of thick cotton, it is durable and also protected the wearer's body while worn. Many hanten would show the name of the business or store stamp on the collars and back, and these were known as shirushi banten, or workmen's livery coats.
This hanten has white characters in the style of seal characters reading 月, 桂, and 冠 (Gek kei kan), our trademark, over the entire area. The left and right collars on the front read Gekkeikan Sales Agency and Okura Kyoto Branch, while in the middle of the back collar is a mark dating back to when the company was known as Kasagiya, the original brewery name. In the middle of the back are the characters for Gekkeikan inside a circle, and around the waist is a band of laurel leaves.
In old photographs, we can see workers wearing the hanten with a hunting cap, an apron, and a stiff sash. In the branch shop in central Kyoto, staff would always wear this hanten when shipping or making deliveries.