This Gekkeikan Sake 1,800ml bottle was marketed when most sake was still sold in wooden casks. The label has an elaborate western-style design and was considered very progressive in its day.

Free-standing signboards in the shape of the Yakyu Kozo (“Baseball Kid”) were made following the visit of Major League Baseball home-run king Babe Ruth to Japan in 1934. Holding bottled sake instead of a bat, the Baseball Kid was displayed in front of liquor shops.

Branding irons were used to mark the brewer's name and quality of grade on sake casks and wooden shipping crates. The irons, which weigh more than 5 kg, were used by hand.

These products were sold at stations of the Japan National Railways (now JR) from 1910. They were forerunners of today's convenience products.

Woodcut seals were used for marking a brand or registered trademark on casks. Brewers and sake wholesalers used highly elaborate seal designs.

Earthenware bottles bearing the names of regional areas or liquor shops were called “'Kayoi Tokkuri” (bringing bottles) and were used for measuring and buying sake.